Meet the Lulasoul designer

 

TELL ME ABOUT YOU. HOW DID YOU BECOME A FASHION DESIGNER?
As a young girl, I always loved clothes and fashion. I could not wait to go shopping at the start of each season to see the new fashions in the shops and buy new outfits. I have always loved to create and as a teenager, I would spend hours at fabric shops and making outfits to wear to dances, often inspired by video clips. After year 12, I studied fashion, majoring in design and pattern making. Since then, I have worked for a few different companies and labels as a lifestyle clothing designer. Lula Soul is definitely my favourite.


WHO IS THE LULASOUL WOMAN?
The Lula Soul woman is a confident person with an eye for detail. She requires her clothing to be comfortable and practical, to allow her to get through her busy day while looking fabulous. The Lula Soul woman is sure to get plenty of compliments wherever she goes.

 

WHAT IS YOUR INSPIRATION WHEN DESIGNING A RANGE?
I’m so lucky to live in Queensland with our amazing beaches and sunny skies. I take inspiration from all the colours and beauty around me. I design clothes to make people feel happy and confident.


WHAT WAS YOUR MAIN FOCUS WHEN DESIGNING THE LULASOUL TRANSEASONAL RANGE?
My main focus with the Transeasonal range was to provide clothing that would link the seasons, coming out of a hot summer and transitioning into winter. These clothes are still light enough for the warmer days but can be layered with jackets and jeans for the cooler nights.

 

WHAT IS YOUR FAVOURITE PIECE FROM THE MAY COLLECTION?
I'm loving the Otto print with its muted colour tones in all the colour ways. I'm having trouble deciding between the top and the dress.


WHAT DO YOU DO TO MAINTAIN YOU?
I relish long walks on the beach. It is my form of mediation and relaxation, taking in all it has to offer to the senses. After a long walk, I feel reset and ready to take on the new week.


WHAT DO YOU NEVER LEAVE HOME WITHOUT?
I never leave home without telling my family that I love them.

 

HOW HAS LULASOUL EVOLVED OVER TIME?
I have worked for the company for 10 years now. Lula Soul has evolved from using simple shapes and block prints to using many different forms of prints, embroidery and a vast amount of continually evolving shapes. I make it my duty to reduce the amount of non-recyclables as much as possible and only use ethical manufacturers.

 

WHAT IS YOUR FASHION MOTTO?
I believe that "you should wear the clothes; the clothes should not wear you". Meaning that you should always feel and look comfortable and at ease in the clothes you wear. They should be a reflection of your personality. There is nothing worse than seeing someone struggle in clothes that are too tight, or heels that are too high

SHOP OUR FAVOURITE MAY LULASOUL PIECES BELOW:

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