Rubyyaya is one of Australia’s most loved bohemian fashion brands, known for its joyful colours, relaxed silhouettes, and playful style. We recently sat down with founder Melissa Anderson to talk about the story behind Rubyyaya, and how her family’s heritage has shaped a brand that continues to inspire confident, colourful women across Australia and beyond.

How a Family Legacy Inspired One of Australia’s Favourite Bohemian Fashion Brands

Melissa’s love for textiles is more than a passion—it’s part of her DNA. With five generations of textile and fabric specialists in her family, the path to creating Rubyyaya felt almost destined. “My great-great-grandfather started in the textile industry, and every generation since has followed,” Melissa says. “My father was in fabrics, and now my own children are part of the business too.”

That heritage has profoundly influenced Rubyyaya’s signature style—bold, expressive, and full of heart. A celebration of craftsmanship and colour, every Rubyyaya piece is designed to evoke joy and self-expression through unique prints, global inspiration, and breathable natural fabrics women love to wear, from maxi dresses and midi dresses, to beautifully embroidered and embellished jackets and tops and loose, bohemian pants.

Colourful, Comfortable Bohemian Fashion for Australian Women

The name Rubyyaya itself reflects a commitment to colour and spirit. “Bold colour has always been a core part of my design language because it has the power to evoke emotion, confidence and joy,” Melissa explains. “It’s not just about how something looks—colour is energy.”

Her designs are inspired by art, travel, music, and the stories of women around her. “Fashion is a form of individuality, and I love taking cues from different cultures and landscapes. They offer such a unique perspective on prints, texture, and beauty,” she shares.

This approach has made Rubyyaya a go-to for women looking for modern, breathable, and bohemian-chic Australian women's fashion.

Fashion That Empowers Women to Feel Confident 

Above all, Melissa designs with one intention in mind: helping women feel incredible in what they wear. “The one thing I want women to feel when they wear Rubyyaya is empowered,” she says. “That could mean confident, comfortable, effortlessly chic, or just completely themselves.”

From floaty maxis and easy tunics to relaxed tops and holiday-ready separates, Rubyyaya continues to offer a wardrobe full of colourful, wearable fashion for women of all ages, especially those who want something that reflects who they truly are.

A Proud Australian Family Business with Heart and Style

Rubyyaya is more than a brand—it’s a family affair. Melissa shares how her husband and children are involved in everything from concept development to final designs. “Being a proud family-owned Australian business means everything to us,” she says. “It represents generations of hard work, resilience and a deep commitment to quality and community.”

That care and creativity shines through in every piece—making Rubyyaya not just a fashion label, but a lifestyle loved by Australian women who appreciate beautiful, breathable fashion that makes them feel alive.

Shop the latest Rubyyaya collections of maxi dresses, midi dresses, tops, pants, jackets and more